[BRAND STORY] From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.
[CONTENTS]
INTRO PUBLISHER’S NOTE
COMMENTS Comments from Leica users across the globe and records of the moments they have shared with Leica
INTO THE SHOPS Scenes from Leica stores around the world
OPINION Jeffrey Hirsch, owner of the New York camera shop Foto Care
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